Meet Our Team
Cynthia Licona
Founder & Manager
Liz Licona
Assistant Manager
Two Sisters. One Dream. And the Relentless Hustle to Make It Real.
At first, it was just a way to survive—a side hustle to help make ends meet when life got too tight.
But there’s something about doing things right that makes people take notice.
She wasn’t just cleaning homes. She was earning trust. One house at a time. One referral at a time. Her work ethic spoke louder than words.
And soon? The side hustle wasn’t a side hustle anymore.
Her father, Carlos Licona, a retired Honduran army captain, had always taught her that discipline builds greatness. If she was going to do this, she wasn’t going to play small.
Her mother, Nora Varela, a woman of deep faith, made sure she never let success drown out humility.
But even with values that ran deep, starting over from nothing is never easy.
The Struggle of Starting Over—And the Moment That Changed Everything
Cynthia and Liz didn’t grow up struggling.
Back in Honduras, they had stability, structure, comfort. They were raised with discipline and faith, and life made sense—until the country changed.
Corruption crept in. Safety became uncertain. And like so many others who wanted more than just getting by, they did what needed to be done.
They left.
Starting fresh in the U.S. wasn’t easy. They were in their twenties, barely adults, thrown into a world that didn’t speak their language, didn’t understand their culture, didn’t know them.
Survival meant doing whatever it took.
They worked in gas stations. They worked in cleaning jobs. They assimilated, because they had to.
For over a decade, Cynthia worked different jobs, moving from one to another, trying to find something stable.
And then came the moment that changed everything.
One night, Cynthia stood behind the counter at a gas station, just like any other shift—until a gun was pointed at her face.
A man in a hoodie. Eyes wild. The kind of moment where everything slows down, where the next second could be the last.
"The money. Now."
She didn’t speak English fluently then, but she didn’t need words to understand.
She could barely move, barely breathe. Her hands shook as she reached for the register.
Her mind racing—not about the cash, but about her family. About how she had come to this country for a better life, and now she might not even leave this store alive.
The man grabbed the money and ran.
The door slammed shut. Silence.
But Cynthia didn’t feel relief.
She felt anger.
This wasn’t the life she had risked everything for.
She left the job that same week.
If she was going to struggle, she was going to struggle for something she built.
She was in her mid-30s when she decided to start cleaning homes—at first, just to make money.
But what she didn’t realize then? She was starting something much bigger.
A Business on the Brink—And the Sister Who Stepped In
Hard work doesn’t go unnoticed.
What started as a way to make money quickly turned into something bigger.
House by house, clients started trusting her. And not just anyone—wealthy homeowners.
The kind of people who are careful about who they let into their lives.
The kind of people who don’t trust just anyone with their homes.
She built something real.
But when you do something right, demand grows faster than you can handle.
Cynthia was drowning in work, in clients, in expectations.
That’s when Liz stepped in.
Her younger sister. The only person she trusted to uphold the same work ethic, discipline, and values.
With Liz on board, they didn’t just keep up—they mastered the craft.
Clients didn’t just like them. They relied on them.
The Lesson That Built It All
Cynthia and Liz didn’t inherit this business.
They didn’t stumble into it.
They built it from nothing—through sheer hustle, through trust, through showing up again and again.
And through it all, they learned one thing:
Nothing is ever given. You have to work for it.
Even those who start at the top can be humbled.
Success isn’t about where you come from—it’s about how hard you’re willing to fight for something bigger than yourself.
More Than Just Cleaning—A Promise of Relief
Some clients respect them for their values—honesty, reliability, faith.
Some respect them for their speed—two-story homes in two hours.
Some respect them for their work ethic—because they don’t stop until it’s perfect.
But at the core of it?
They want their clients to feel relief.
Like a weight has been lifted.
Like they can breathe again.
Like their home is no longer something to manage—but something to enjoy.
That’s what they built.
And if you let them into your home?
They’ll prove it to you, too.
Shalom Cleaning Services
Contact Us
Cynthia.licona1977@gmail.com
239-200-9765
Old 41 Rd, Bonita Springs, FL 34135